Multi-Channel Outbound Orchestration — Clay + HeyReach + Instantly
LinkedIn and email in one intelligent sequence.
The problem
Running LinkedIn and email outbound in parallel usually means two disconnected sequences hitting the same lead with contradictory messaging on the same day, or one channel silently forgotten while the other keeps pushing. The tools do not talk to each other, the reps cannot hold that state in their heads, and the lead reads both messages and mentally tags you as spam.
The solution
One flow. Every input type.
A stack where Clay is the source of truth for lead data, HeyReach handles LinkedIn, Instantly handles email, and Claude sits above them as the orchestration layer — deciding what each contact gets next based on prior touches, opens, and replies. Every channel writes back into Clay so the state stays consistent across the sequence, and Claude tailors each message to match what has already happened with that contact.
Results
Industry
Agency & B2B Sales
Service type
Client build
Timeline
2026
Tools used